The FRANC Values



Our writing is considered and always comes from a place of emotion. We believe that surface beauty reflects an inner truth. 


FRANC looks at ideas. We do not believe in tear downs or cheap criticism. We produce to evolve ideas rather than further agendas. 


FRANC is human centred. Fashion touches on every aspect of who we are. We are not interested in advising or shaming. We aim for resonance over relevancy, engagement over reverence and intelligence over flash. 


FRANC is designed to provide a space for calm reflection; we are not interested in barring access to this through niche language or a clubby attitude. Fashion culture is everywhere, and we discuss it for everyone. 


We believe creativity exists between people. We are a space for all creative expression that fashion encompasses; essays, photographs, films, speeches, clothing, conversations and cocktails.