We were delighted to talk to Louise Hynes from tn2 on Dublin's print culture.
"You need only attend the magazine’s launch parties to witness the extent of this community. From contributors to readers, all are unanimous in their shared enthusiasm for fashion, print culture and of course, free Jameson. However, the readership is broader than I initially imagined. Both Briony and Adam assure me that their demographic is highly dynamic, and constantly growing. Briony attributes FRANC’s appeal to the emotional conscience at the heart of the magazine. “We ultimately are dealing with the ideas and emotions behind fashion and that’s something everyone can relate to,” she explains."