The philosophy of luxury

Luxury is as much about how we feel about something as how its made. In the 18th century that meant luxury items were politically fraught, indicative of a ruling elite,  but in today's consumerist society craft and heritage have more varied meanings. 

In this episode of Francly we sit down with longtime FRANC collaborator Will Dunne to discuss the afterlife of luxury items, they joy they can bring, and how that's different for men and women. 

Portraits by Ivan Rakhmanin       Host Briony Somers

Will recommends listening to Sing Sing Sing by Louis Prima as you read this.






“There's a thing of it actually improving with wear and mending it - if you have something that’s been with you for a while it adapts to you.” - Will


“There’s a sense of (menswear) being more eternal because it has less variation, its more practical.” - Will


“Today, luxury items are about work and maintaining them, it’s not that quick, disposable, inconsiderate nature – which we now associate with the high street.” - Briony

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“You’re not buying something new each time it wears out, replacing it. It’s not that cyclical.”
- Briony


“There’s something often about appreciating repair, in addition to appreciating the material, you now get to appreciate that it’s being put back together.” - Will


“Are there ways in which luxury can be unluxurious? Can our relationship with luxury items cause us to feel things that are unpleasant?”- Briony 

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“Putting on nice clothes, having fabrics that I like, is a really important part of what makes me feel good.” - Briony


“Doing it yourself - there’s a sense of caring for these things you really like. Feeling like you’ve really done something. You get that tricky stain out, having won it back.” - Will

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“That’s the thing with luxury, is that it inspires mindfulness.” - Will

Briony Somers